IQubz Articles

ecommerce

Leveraging Magento B2B Capabilities with ERP Integration

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Magento has played a big role for retailers by providing ready-made eCommerce infrastructure needed for a full-featured web store to sell directly to consumer or B2C customers. Magento also provides B2B capabilities to sell to business-to-business customers. In this article, we will see what the key unique requirements of B2B web store are and how you can meet them by leveraging Magento B2B capabilities along with ERP integration.

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hospitality

Analyzing the Use of Advance Booking Curve in Forecasting Hotel Reservations

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Although there is considerable interest in advance bookings model as a forecasting method in hotel industry, there has been little research done to analyze the use of advance booking curve in forecasting hotel reservations. The mainstream of advance booking models reviewed in the literature uses only the bookings-on-hand data on a certain day and ignores the booking data beforehand. It is also common industry practice using only the current bookings-on-hand and ignoring the booking data beforehand in forecasting. This empirical study analyzes the entire booking dataset in one year provided by Hotel ICON, and identifies the trends and patterns in the data. The analysis demonstrates a more in-depth understanding of advance bookings modeling and the use of advance booking curve in forecasting hotel reservations at property level.

Learn how IQubz Hospitality BI delivers hotel booking pace reporting and advance booking curve analysis by automating booking data extract, data warehousing and data visualization.

The above abstract is originally published in a research paper on the Iowa State University’s website.

For the complete research paper, click here.

manufacturing

Improving Sales Forecast Accuracy and Optimizing Plant Utilization with Insights from Sales Backlog Trend Analysis

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ERP systems do and let you do, what they are designed for – i.e. run your day-to-day business operations and provide the current state of your business. Business managers and decision makers need to go beyond day-to-day functions, and look deeper than the current state of business. In process manufacturing, one such critical area where managers can find deeper insights is the sales backlog.

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