Profitiviti™ Announces the General Release of
Business Optimizer™, a Robust Business
Intelligence Solution, Developed by IQubz®
Southern California-based Software-as-a-Service company announces the
release of a Business Visualization and Optimization solution that helps
improve Revenue Generation, Resource Alignment and Cost Control.

January 5, 2010

Newport Beach / Lake Forest, CA: Profitiviti recently announced the general
release of its business intelligence (BI) solution, Business Optimizer™. The solution was
envisioned and designed by Profitiviti, a management consulting firm, and developed
by IQubz LLC, a Microsoft Certified Partner, specializing in BI and CRM solutions.

Profitiviti's Business Optimizer is designed to enhance the decision-making process of
senior leaders and improve business profitability and productivity. This is done by
conducting business operations assessments which analyze how businesses truly
operate - through the integration of people, processes, projects and spend - to fully
understand the ecosystem of an organization. These assessments are typically
completed in three weeks, so insight is rapid and results are significant. This business
operations insight leads to improved strategy development, better cost control / process
improvement programs, improved alignment of investments in growth and an
optimized product portfolio.

"Profitiviti's unique and proprietary performance management methodology helps
businesses pin-point and track their investment in operations, and act upon this
intelligence to reduce costs and better align their investments for future growth," said
Stephan Setran, Managing Partner at IQubz LLC. "We were honored to be chosen by
Profitiviti to develop its flagship business intelligence solution."

"IQubz stood out amongst the competition from the very first meeting we held with
them," said
Steve Raack, Senior Vice President at Profitiviti. "We were looking for a
team that was strong technically, but we also wanted the leadership to truly understand
how businesses operate. The IQubz team demonstrated that they clearly understand
our methodology and goals, and know what it takes to develop a comprehensive
business intelligence solution. The IQubz team delivered Profitiviti's Business Optimizer
exactly as envisioned, on time and within budget."

"Our team rose to the challenge of developing a business intelligence solution that is
fast, sleek and insightful, that has a low total cost of ownership, and that can be
deployed through a Software-as-a-Service model. Microsoft BI platform enabled us to
accomplish these goals," said
Ashu Shende, Managing Partner at IQubz LLC. "The
Profitiviti team was thorough and articulate with the business requirements, and it was
a pleasure working together to build this solution."

"Profitiviti's Business Optimizer, built on the Microsoft BI platform, helps bring
Microsoft's vision of 'BI for all users' to fruition," said
Sandra Andrews, U.S. hospitality
industry solutions director, Microsoft Corp
. "The Business Optimizer utilizes Microsoft
SQL Server technologies, including Database Engine for data warehousing, Integration
Services for data integration, Reporting Services for reporting, and Analysis Services for
analytics. IQubz LLC leveraged its team's technical expertise in Microsoft .NET and
Microsoft SQL Server to build this robust BI solution from the ground up."

With Profitiviti’s Business Optimizer, as a business decision maker you can:

  • Visualize where your company’s people, department and project dollars are
    being spent, enabling growth and improving resource bench-strength
  • Recognize opportunities for cost reduction / cost control and monitor progress of
    improvement projects and their alignment with key strategies over time
  • Understand your company’s product mix from a sales, supply chain and
    profitability standpoint and identify opportunities for re-pricing, re-positioning
    and rationalization
  • Define improvement programs and understand their impacts prior to execution
    with the powerful scenario modeling engine and a proprietary "What-if Analyzer"

Other solution highlights include:

  • Proprietary methodology based on years of research, real-life experiences and
    senior executive feedback, proven to work in small, medium and large
    companies in a variety of different industries
  • Packaged reports and ad-hoc reporting, requiring no programming skills, with
    export to Microsoft Excel and PDF capabilities
  • Minimal total cost of ownership due to a Software-as-a-Service (SaaS) licensing
    model
  • Robust web-based architecture with Microsoft .NET and Microsoft SQL Server
    technologies

About Profitiviti
Profitiviti, based in Newport Beach, California, is a management consulting and
Software-as-a-Service (SaaS) firm that focuses on helping clients improve profitability
and productivity. Profitiviti specializes in conducting in-depth business operations
assessments through the use of their proprietary Business Optimizer solution. These
assessments lead to SG&A optimization, improved strategy development, better cost
control / process improvement programs, a more optimized product portfolio and an
improved alignment of investments in growth. Profitiviti utilizes a SaaS model to keep
costs low, delivering immediate and significant ROI. Additional information can be
obtained at
profitiviti.com.

About IQubz LLC
IQubz LLC, based in Lake Forest, California, is a global software solutions and service
provider specializing in Customer Relationship Management (CRM) and Business
Intelligence (BI). IQubz, a Microsoft Certified Partner, offers solutions and services
based on Microsoft technology and Microsoft Dynamics business solutions platform.
IQubz is owned and managed by professionals with solid backgrounds in variety of
industries including financial services, hospitality and travel, retail and wholesale
distribution, field service and professional services. Additional information can be
obtained at
iqubz.com.

Trademarks
Profitiviti, Business Optimizer and Business Operations Intelligence are trademarks of
Profitiviti. IQubz (pronounced "I-cubes") is a registered trademark of IQubz LLC. Other
product and service names mentioned herein are the trademarks of their respective
owners.

Contacts
Profitiviti
Steve Raack
Senior Vice President
Phone: +1 949.260.2029
Email: sraack (at) profitiviti (dot) com

IQubz LLC
Stephan U. Setran
Managing Partner
Phone: +1 949.273.8876
Email: stephan (dot) setran (at) iqubz (dot) com

###
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"The IQubz team demonstrated
that they clearly understand our
methodology and goals, and know
what it takes to develop a
comprehensive business
intelligence solution. The IQubz
team delivered Profitiviti's
Business Optimizer exactly as
envisioned, on time and within
budget.
"

Steve Raack
Senior Vice President, Profitiviti
"Profitiviti's Business Optimizer,
built on the Microsoft BI platform,
helps bring Microsoft's vision of 'BI
for all users' to fruition. IQubz LLC
leveraged its team's technical
expertise in Microsoft .NET and
Microsoft SQL Server to build this
robust BI solution from the ground
up.
"

Sandra Andrews
U.S. hospitality industry solutions
director, Microsoft Corp.
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