Do you know your hotel guests... really?
You know how much more expensive it is to acquire a new guest than retaining an
existing one. You already know that repeat guests tend to spend more while on
your property than the new ones. But, how do you make sure, your existing guests
return and return frequently? If the same guest staying at different properties are
tracked separately at each property, and provided different levels of service at each
property, they could easily switch to competing area hotels. How do you ensure
that your front line employees have the relevant information so that you can
provide your most valuable guests with consistently high level of personalized
service at each one of your properties?
How do you ensure that your reservationist knows that Mr. Olson likes to book the
breakfast package, your front-desk staff knows that he is an avid fan of Angels and
Lakers, and your guest services staff knows that he likes to get the L.A. Times
delivered at all properties, except when in New York, he prefers the New York
Times?
You probably have all the information you need, but it is scattered
across disparate systems and not easily accessible to the employees
who need it. How do you leverage this valuable information to provide
exceptional service, gain guest loyalty and build a profitable guest
relationship?
Personalized Guest Service and More
The need for a single view of customer profiles goes beyond delivering consistent,
personalized service. Sales managers need to know how much chain-wide
business your corporate accounts and travel agents have generated, so you can
negotiate future rates more effectively. Marketing managers need a way to rank
customers using various methods (such as RFM or Recency/Frequency/Monetary
value) in order to identify the ones that are worth more to your business. With
access to single view of customer profiles, you can deliver a consistent corporate
message, run effective promotions, and execute cost-effective campaigns yielding
optimum response rate. You need to be able to recommend your travel agents the
right package and promotion at the right time and provide them with the relevant
information so that they can cross-sell and upsell their customers. Moreover, you
want to target not only your existing customers, but identify other prospects that
have a high likelihood of becoming your loyal customers.
IQubz CRM gives an integrated view of your guests, corporate
accounts and travel agents profiles, their marketing campaign
activities, sales history, services activities, and customer rankings to
your sales, marketing and service staff across the organization.
Hospitality CRM within Reach
For years, large hotel groups and chains such as Hilton Hotels, Marriott
International, and Harrah’s Entertainment have consistently maintained high level
of customer satisfaction and gained repeat business from loyal customers. They
recognize that fine hospitality begins with building lasting customer relationships.
They recognize that CRM is not a mere system, but it is a way of doing business in
order to stay ahead.
Today, with the robust Microsoft Dynamics CRM platform, our
technical proficiency, and our in-depth understanding of the
hospitality CRM needs, you can gain the same competitive advantage
for your hotels, group or chain.
Contact us to discuss your hospitality customer relationship management and
business performance management needs and find out how IQubz Hospitality
solutions can help.
You know how much more expensive it is to acquire a new guest than retaining an
existing one. You already know that repeat guests tend to spend more while on
your property than the new ones. But, how do you make sure, your existing guests
return and return frequently? If the same guest staying at different properties are
tracked separately at each property, and provided different levels of service at each
property, they could easily switch to competing area hotels. How do you ensure
that your front line employees have the relevant information so that you can
provide your most valuable guests with consistently high level of personalized
service at each one of your properties?
How do you ensure that your reservationist knows that Mr. Olson likes to book the
breakfast package, your front-desk staff knows that he is an avid fan of Angels and
Lakers, and your guest services staff knows that he likes to get the L.A. Times
delivered at all properties, except when in New York, he prefers the New York
Times?
You probably have all the information you need, but it is scattered
across disparate systems and not easily accessible to the employees
who need it. How do you leverage this valuable information to provide
exceptional service, gain guest loyalty and build a profitable guest
relationship?
Personalized Guest Service and More
The need for a single view of customer profiles goes beyond delivering consistent,
personalized service. Sales managers need to know how much chain-wide
business your corporate accounts and travel agents have generated, so you can
negotiate future rates more effectively. Marketing managers need a way to rank
customers using various methods (such as RFM or Recency/Frequency/Monetary
value) in order to identify the ones that are worth more to your business. With
access to single view of customer profiles, you can deliver a consistent corporate
message, run effective promotions, and execute cost-effective campaigns yielding
optimum response rate. You need to be able to recommend your travel agents the
right package and promotion at the right time and provide them with the relevant
information so that they can cross-sell and upsell their customers. Moreover, you
want to target not only your existing customers, but identify other prospects that
have a high likelihood of becoming your loyal customers.
IQubz CRM gives an integrated view of your guests, corporate
accounts and travel agents profiles, their marketing campaign
activities, sales history, services activities, and customer rankings to
your sales, marketing and service staff across the organization.
Hospitality CRM within Reach
For years, large hotel groups and chains such as Hilton Hotels, Marriott
International, and Harrah’s Entertainment have consistently maintained high level
of customer satisfaction and gained repeat business from loyal customers. They
recognize that fine hospitality begins with building lasting customer relationships.
They recognize that CRM is not a mere system, but it is a way of doing business in
order to stay ahead.
Today, with the robust Microsoft Dynamics CRM platform, our
technical proficiency, and our in-depth understanding of the
hospitality CRM needs, you can gain the same competitive advantage
for your hotels, group or chain.
Contact us to discuss your hospitality customer relationship management and
business performance management needs and find out how IQubz Hospitality
solutions can help.
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| 23591 El Toro Road, Suite 290, Lake Forest, California 92630 USA +1 (949) 273-8876 |
Why Hospitality CRM?
| © 2010 IQubz LLC. All Rights Reserved. IQubz is a registered trademark of IQubz LLC. Terms of Use | Privacy Policy |
| Hospitality Customer Relationship Management (CRM) |
Complete Hospitality CRM
- Hospitality Data Warehouse
- Central Profiles Management
- Sales Automation
- Marketing Automation
- Workflow Automation
- Loyalty Program Management
- Reporting and Analysis
| Download Fact Sheet: IQubz Hospitality CRM |
Did you know...?
IQubz CRM is accessible directly from
Microsoft Outlook.
IQubz CRM is accessible directly from
Microsoft Outlook.
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