Magento Ecommerce Tightly Integrated with Dynamics CRM and MYOB EXO (Exonet) ERP at Leading AV Mounting Designer and Manufacturer

By September 30, 2013 News No Comments

Atdec achieves B2C and B2B ecommerce goals through creative data integration from IQubz

Orange County, CA / Sydney, Australia, September 30, 2013

IQubz LLC announced today that their team has deployed fully-automated, always-on data integration for three mission-critical systems at Atdec Pty Ltd. The solution keeps the information continuously in sync across Atdec’s Magento Ecommerce, Dynamics CRM and MYOB EXO (Exonet) ERP applications. The solution is developed using Microsoft and Scribe Software technologies.

With information originating in multiple systems, Atdec needed a solution providing consistent visibility to this information from all systems. The solution provides users of CRM and EXO immediate visibility to the online orders placed in Magento. This universal access to the latest information allows Atdec’s sales and service personnel to assist their customers more efficiently. With customers’ contact details and their marketing preferences automatically updated in CRM, Atdec can manage their marketing campaigns from CRM in a unified manner.

“One of the greatest challenges for us was to accommodate the ability for both B2C and B2B customers to use Magento ecommerce system, Magento primarily being geared towards B2C,” said Viktoria Kulikova, Marketing Manager at Atdec. “The Scribe software in conjunction with very creative integration from IQubz allowed us to overcome this challenge and open up Magento to our dealers without significant customizations to Magento.”

In addition to customers and orders, the integration keeps products, stock levels and price lists maintained in EXO continuously in sync in CRM and Magento. This ensures that the latest information is presented to Atdec’s customers, dealers and salespeople at all times.

“Information is synced up without disrupting or adding to our existing business processes. The integration enters web orders in EXO seamlessly. We process these orders the same way we process orders entered manually in EXO,” said Kay Bruun, Financial Controller at Atdec. “Throughout the development of this complex integration, the IQubz team was a pleasure to work with. They provided excellent communication, systematic approach to design, attention to accuracy, and punctual deployment.”

“Atdec had the vision and determination to fully integrate their mission critical systems. We were honored that Atdec entrusted IQubz with this project. We’re proud to be part of the team that assisted Atdec in bringing their ecommerce vision to fruition,” said Ashu Shende, Managing Partner at IQubz. “We greatly appreciate the valuable support we received from Atdec’s service providers Kilimanjaro Consulting and Netstarter for EXO and Magento, respectively.”

About Atdec
Atdec Pty Ltd is a market leading designer and manufacturer of AV mounting solutions with logistics, customer support and warehousing facilities based in Kent, Washington. The research and development team based in Sydney, Australia boasts talented mechanical and industrial engineers who take pride in producing beautifully designed and robust products with the cleverest of features. The company is committed to bringing to market best-of-breed laptop, display and projector mounting solutions that offer the highest levels of functionality and ease of use. Superior features, extended operational flexibility and durability make Atdec’s products ideal for a broad range of applications in various markets including: commercial space, POS, home entertainment, office, education, digital signage, healthcare, audio and visual specialist. Atdec exports to over 20 countries where the mounts are found in train stations, airports, fast food restaurants, public spaces, multi-national corporations and, most importantly, your home. All Atdec products are “Designed for Disassembly” (DFD) which means they are made to be taken apart easily for recycling at the end of life. Follow Atdec on Twitter at, Facebook at and YouTube at

About IQubz
IQubz LLC, based in Lake Forest, California, is a global software solutions and service provider specializing in Customer Relationship Management (CRM), Business Intelligence (BI) and Data Integration. IQubz is a Microsoft Certified Partner and Scribe Elite Partner. IQubz offers solutions and services based on Microsoft technology, Microsoft Dynamics business solutions and Scribe data integration tools. IQubz is owned and managed by professionals with solid backgrounds in a variety of industries including financial services, hospitality and travel, retail and wholesale distribution, manufacturing, field service and professional services. Additional information can be obtained at

IQubz (pronounced “I-cubes”) is a registered trademark of IQubz LLC. Other product and service names mentioned herein are the trademarks of their respective owners.

Magento Ecommerce Tightly Integrated with Dynamics CRM and MYOB EXO (Exonet) ERP at Leading AV Mounting Designer and Manufacturer (, September 2013)