When the Principal of a management consulting firm wanted to automate their retail sales business intelligence methodology, he was looking for a team that not only knows how to code, but also understands how retail and wholesale distribution businesses operate, and how sales managers leverage business intelligence. He reached out to IQubz, Microsoft SQL Server and ASP.NET partner, for a comprehensive KPI Dashboard Reports Portal for data gathering, analysis and presentation. The methodology, called Business Optimizer, is designed to enhance the decision-making process of senior leaders with improved strategy development, cost control and process improvement programs, managed alignment of investment contributing towards growth, and optimized product portfolio.