Integrating Magento eCommerce with CRM and ERP for Accurate Real-Time Visibility
A Case Study Published by Scribe Software
This case study describes how IQubz helped its client Atdec keep their mission critical data about customers, products and orders continuously in sync by integrating Magento eCommerce with CRM and ERP.
With customer and sales order information originating across isolated ERP, CRM and eCommerce systems, Atdec wanted to deploy a solution to ensure the latest information from each system would flow automatically into the other two. The business required immediate visibility into orders so sales and service staff could assist customers more efficiently. Furthermore, by automatically uploading customer contact details and marketing preferences into CRM, Atdec knew it could also expect to manage marketing campaigns more effectively.
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