Mission-critical data stays synced up 24X7 across eCommerce, CRM and ERP

The Financial Controller and Marketing Manager of an Audio-Visual Accessory manufacturer and distributor needed their web store orders instantly visible in CRM and ERP for improved customer service, efficient order processing and same-day shipping. They needed a robust solution that  integrates customers, products, prices, inventory, quotes, sales orders and invoices across their Dynamics CRM, MYOB EXO ERP and Magento web stores in US, Canada and Australia. They contacted IQubz, Scribe Elite Partner and Dynamics CRM Certified Partner, for Magento Dynamics CRM integration development. 

This cleverly-designed integration minimized the need for an intricate customization of Magento with the seamless handling of B2C and B2B web customers, i.e. consumers and re-sellers. Fully-automated, fail-safe, always-on data integration developed for three mission-critical systems keeps the information continuously in sync across Magento Ecommerce, Dynamics CRM and MYOB EXO (Exonet) ERP. The solution is developed using Microsoft SQL Server and Scribe Software technologies.

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Magento – Dynamics CRM – ERP Integration At-A-Glance

  • Customer Integration: Unregistered guests, registered users, business accounts, dealers, resellers, partners, names, multiple addresses
  • Product Integration: Products, dimensions, weight, custom attributes
  • Price List Integration: Price levels, customer groups, customer tiers
  • Product Prices Integration: Multiple product prices by price lists
  • Inventory/Stock Integration: In-stock/out-of-stock indicators, free/available quantities by warehouse
  • Sales Order Integration: sales order header, ship-to/bill-to addresses, line items, quantities, unit prices, extended prices, tax amount, discounts, shipping & handling, total amount, shipping instructions
  • Invoice Integration: invoice header, ship-to/bill-to addresses, line items, quantities, unit prices, extended prices, tax amount, discounts, shipping & handling, total amount
  • Payment Integration: Credit card type, CC last four digits, name on CC, sales order cross-reference
  • Marketing Integration: Opt-in/opt-out preferences for marketing communications – email, direct mail, newsletters, etc.
  • Multi-Store, Multi-Warehouse, Multi-Currency

With information originating in multiple systems, client needed a solution providing consistent visibility to this information from all systems. The solution provides users of Dynamics CRM and ERP immediate visibility to the online orders placed in Magento. This universal access to the latest information allows client’s sales and service personnel to assist their customers more efficiently.

With customers’ contact details and their marketing preferences automatically updated in Dynamics CRM, Atdec can manage their marketing campaigns from CRM in a unified manner.

In addition to customers and orders, the integration keeps products, stock levels and price lists maintained in ERP continuously in sync in Dynamics CRM and Magento. This ensures that the latest information is presented to customers, dealers and salespeople at all times.

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