Efficient hand-over of Leads from Marketing to Sales for Software Company

The Marketing Manager and Sales Manager of a software company needed their qualified leads identified and nurtured by the marketing team, so that they are instantly visible in CRM and the sales representatives can initiate sales activities. They needed a robust solution that  integrates leads from their Marketo marketing automation system to Dynamics CRM. They contacted IQubz, Scribe Elite Partner and Dynamics CRM Certified Partner, for Marketo Dynamics CRM Online integration. 

Marketo is a modern, easy-to-use marketing automation system which enables identifying, nurturing and qualifying marketing leads. The system helps you determine when the leads are ready to make the purchase. This is when the integration between Marketo and CRM plays a critical role. The integration that is instant, accurate and seamless. Because, good collaboration between marketing and sales delivers faster conversion and better win rates.

This fully-automated, fail-safe and always-on Marketo and Dynamics CRM integration is developed by IQubz using Scribe Online.

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