Category Archives: Articles
Although there is considerable interest in advance bookings model as a forecasting method in hotel industry, there has been little research done to analyze the use of advance booking curve in forecasting hotel reservations. The mainstream of advance booking models reviewed in the literature uses only the bookings-on-hand data on a certain day and ignores the booking data beforehand. It is also common industry practice using only the current bookings-on-hand and ignoring the booking data beforehand in forecasting. This empirical study analyzes the entire booking dataset in one year provided by Hotel ICON, and identifies the trends and patterns in the data. The analysis demonstrates a more in-depth understanding of advance bookings modeling and the use of advance booking curve in forecasting hotel reservations at property level.
Learn how IQubz Hospitality BI delivers hotel booking pace reporting and advance booking curve analysis by automating booking data extract, data warehousing and data visualization.
The above abstract is originally published in a research paper on the Iowa State University’s website.
For the complete research paper, click here.
ERP systems do and let you do, what they are designed for – i.e. run your day-to-day business operations and provide the current state of your business. Business managers and decision makers need to go beyond day-to-day functions, and look deeper than the current state of business. In process manufacturing, one such critical area where managers can find deeper insights is the sales backlog.
Integrating Magento eCommerce with CRM and ERP for Accurate Real-Time Visibility
A Case Study Published by Scribe Software
This case study describes how IQubz helped its client Atdec keep their mission critical data about customers, products and orders continuously in sync by integrating Magento eCommerce with CRM and ERP.
With customer and sales order information originating across isolated ERP, CRM and eCommerce systems, Atdec wanted to deploy a solution to ensure the latest information from each system would flow automatically into the other two. The business required immediate visibility into orders so sales and service staff could assist customers more efficiently. Furthermore, by automatically uploading customer contact details and marketing preferences into CRM, Atdec knew it could also expect to manage marketing campaigns more effectively.
(Click on the link below to read the complete case study.)
Integrating Magento with CRM and ERP – A Scribe Software Case Study Read More
Implementing process manufacturing ERP can be the key to unlocking success in many businesses. This success, however, relies upon the system’s users tracking and monitoring the right sets of system data. Here are four process manufacturing metrics that your ERP can measure and track that may provide your business with some interesting insight.
- Batch Changeover Time
- Capacity Utilization Rates
- Energy Cost per Unit
- Revenue per Employee
Learn how IQubz Manufacturing BI delivers manufacturing dashboards, KPI metrics and reporting by automating data extract, data warehousing and data visualization.
The above extract is from the blog posted on 15 April 2015 by Tom Miller on erpfocus.com.
Why Hospitality Business Intelligence?
Reporting Today, Yesterday’s News?
Your reporting system may deliver hundreds of packaged reports. Do you still resort to running queries, and extracting, copying, pasting, manipulating and formatting data as part of your “reporting” function? At the end of the day, is the information still relevant? Is it comprehensive? Is it accurate? Are your property managers, sales managers, marketing managers, revenue managers, and C-level executives on the same page? The hotel business has become increasingly competitive with your hotel room sold as a commodity on someone else’s website. Your business environment is changing rapidly. Can you afford to manage your hotels by looking at yesterday’s figures?
Read More
Overview
Microsoft Dynamics CRM is a sophisticated business application platform that provides the basic services required by developers and even business analysts to build upon. A wide range of applications can be created with this platform. These applications may be based on Microsoft Dynamics CRM but are not limited to CRM-type applications.
Microsoft partners and customers have taken advantage of this platform to build several industry specific solutions. These industries include education, government, financial services, manufacturing, distribution and many more.
Intelligent CRM Requires Business Intelligence: Gartner Business Intelligence Summit ’08 (DestinationCRM.com, April 2008)
Successful CRM initiatives depend on the adoption of a balanced set of business intelligence (BI) metrics, according to Gareth Herschel, a research director at Gartner. These metrics should comprise financial, employee, and business processes, as well as customer satisfaction measurements that highlight elements leading to better enterprise performance management, Herschel told an audience at the Gartner Business Intelligence Summit here today.